Rohit Singh

Senior Associate Media Planning & Buying

Role
Senior Associate Media Planning & Buying at IPG Mediabrands
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rohit Singh

Experienced Associate Sports Content Producer specializing in content management system QC and highlights QC. Proven track record in ensuring high-quality sports content delivery, optimizing production processes, and enhancing viewer engagement.

Experience

  1. Senior Associate Media Planning & Buying

    IPG Mediabrands

    Mar 2025 — Present · Pune, IN

    Managing end-to-end media planning and buying operations for Kenvue, below campaigns worked for:1.Johnson\'s Baby2.Band-Aid3.Listerine4.Aveeno Baby & KidsKey Responsiblities:1.Executing integrated media planning & buying strategies across digital platforms.2.Worked extensively on Prisma, DV360, Guideline (GP), Asana & multiple planning tools.3.Creating and setting up budgets in GP and ensuring accurate reflection in Prisma.4.Raising and managing AdOps tickets for budget modifications and execution adjustments.5.Maintaining budget tracker sheets to monitor spend vs allocation acroos campaigns.6.Coordinating closely with onshore/global stakeholders to ensure seamless execution.7.Managing revision in media plans based on performance, strategy shifts or clients feedback.8.Ensurinig smooth campaign deployment with zero billing discrepancies.9.Monitoring media spends and ensuring reconcilation alignment with onshore teams.10.Leading financial year planning and next year forecast planning with strategic budget realignments.

Education

  • Mumbai University Mumbai

    Bachelor of Arts - BA, Mass Communication/Media Studies

    2013 — 2016

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Rohit Singh — Senior Associate Media Planning & Buying at IPG Mediabrands in Mumbai, MH, IN | Unifers