Thais Preis Oliveira

About Thais Preis Oliveira

Marketing executive with 20+ years of experience building and scaling global customer acquisition engines. A strategic, customer-obsessed, performance-driven marketing leader who thrives on building smarter, faster, and more effective marketing ecosystems, always balancing creativity with tangible business impact. Currently Chief Marketing Officer at Open English, where I lead global marketing across brand, performance, partnerships, lifecycle, and growth initiatives. My focus is on driving efficient, scalable acquisition while strengthening brand equity across multiple markets.Previously, I led digital marketing for Sony’s Crackle in Latin America and worked across consumer brands and international markets, developing expertise in digital acquisition, media strategy, and growth experimentation.Key areas of focus:• Growth & performance marketing• Global brand strategy• Partnerships & channel expansion• Marketing experimentation & A/B testing• Scaling marketing teams and operationsI’m particularly interested in the future of AI in marketing, new acquisition channels, and how brands can build scalable growth in increasingly competitive digital ecosystems.

Experience

1. Chief Marketing Officer

   Open English

   Jan 2025 — Present

   Chief Marketing Officer responsible for global marketing strategy and execution for Open English, one of the leading online English learning platforms in the Americas.Overseeing brand, performance marketing, content, and marketing operations across multiple markets.Key responsibilities and impact:• Leading the global marketing organization and defining long-term growth strategy across acquisition channels• Scaling customer acquisition through an integrated mix of performance media and brand marketing• Driving experimentation and optimization across the full funnel, including new lead generation paths, conversion models, and channel diversification• Expanding strategic marketing partnerships and new growth channels• Integrating AI and automation into marketing operations to improve targeting and campaign efficiency• Aligning marketing, product, and sales teams to improve lead quality and revenue outcomes

Education

• FASC - Faculdades Associadas de Santa Catarina

  Bacharel, Business & Marketing

  2000 — 2003

• FASC - Faculdades Associadas de Santa Catarina

  MBA, Logistics

  2005 — 2006

Skills

• Sales Management
• Advertising
• Social Media Marketing
• Customer Service
• Online Advertising
• Brand Development
• Web Analytics
• Integrated Marketing
• New Media
• Marketing
• Social Media
• Digital Strategy
• Strategic Planning
• Management
• SEO
• Product Development
• Google Adwords
• Business Strategy
• Market Planning
• Sem
• Online Marketing
• Digital Media
• Brand Management
• Digital Marketing
• Marketing Strategy
• Crm
• Market Research
• New Business Development
• Marketing Communications
• Ppc