Thaís Gioia
Senior Product Strategist @Endava
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WORK HISTORY
Senior Product Strategist @Endava
Performing as product consultant • defining product vision and strategy • engaging and managing stakeholders • planning and conducting user research for ideation and validation • auditing companies screening business risk and opportunities • optimizing frameworks and processes • mentoring and coaching product teams
EDUCATION
The University of British Columbia
Micromaster, Computer Software Engineering
Darmstadt University of Applied Sciences
Kommunikationsdesign, Design and visual communication
Harvard Business School
Certificate of Specialization, Strategy
UFRJ - Universidade Federal do Rio de Janeiro
Mathematics Applied to Economics and Management
UFRJ - Universidade Federal do Rio de Janeiro
Bachelor Visual Communication Design
Cefet/RJ - Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
Technician, Civil engineering technology/technician
ABOUT THAÍS GIOIA
Hi! I am Thaís Gioia, I have over 7 years of experience as a Product specialist, developing strong product strategies through a methodological approach. I help businesses to create effective action plans, leading to long-term success. My main goal is to generate customer value, reach business objectives, and innovate against competitors. Producing an excellent product strategy requires effective collaboration, communication, and motivation among team members. Thus, I am dedicated to setting a positive example and offering guidance and support to my team to help them achieve their objectives. What I do: Management: • Coaching & Mentorship • Roadmaps and backlog definition • Resources planning • Requirements gathering • Stakeholder engagement and management Strategy: • Product vision establishment • Metrics and KPIs definition • Design Ops implementation • Benchmarking analysis • Business data insights Product design: • User journeys • Content Strategy • Information Architecture • Usability research plan and conduction • Service blueprints
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