Thais Negretti Abdalla
Sr Global Brand Manager - Playstation Store (E-commerce) @Sony Interactive Entertainment
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WORK HISTORY
Sr Global Brand Manager - Playstation Store (E-commerce) @Sony Interactive Entertainment
San Francisco, CA, US
Define the annual Marketing strategic plan for PlayStation Store globally- Develop the global campaign roadmap, determining strategic priorities for Store Marketing, regional investment and phasing strategy- Support the development of go-to-market process and ways of working for PlayStation Store Marketing.
EDUCATION
ESPM Escola Superior de Propaganda e Marketing
Bachelor's degree, Marketing and Advertising
Insper Instituto de Ensino e Pesquisa
Post-grad Degree, Marketing Management
SKILLS
ABOUT THAIS NEGRETTI ABDALLA
Experienced Marketer - Gaming and FMCG- Proven success in branding, positioning, go-to-market strategy, digital and offline campaigns- Strong strategic thinking and project management skills- Able to build relationships and communicate effectively with various levels of the organization.
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