Traci Frapolly

WORK HISTORY

EDUCATION

SKILLS

ABOUT TRACI FRAPOLLY

I have over fifteen years of sales and marketing experience expanding in scope from B2C, B2B, strategic account management, planning and analysis within retail and hospitality. I am an experienced account manager focusing on fact based selling of consumer packaged goods into national retailers. I posses a proven track record in decreasing incremental costs of over shipping the market place, increasing revenue, market share and profitability at internet based business and decreasing advertising spend while sustaining sales at brick and mortar retailers. My strengths include developing marketing strategies, implementing marketing plans at national retailers, testing price elasticity, campaigns and promotions.Specialties: •Technical: Microsoft Office: SharePoint, Outlook, PowerPoint, Excel and Word, Adobe Photoshop, Google Analytics, Google AdWords, Nielsen VideoScan, Web Optimization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), MRI, Basic HTML, CRM, Target: Info Retriever, Partners Online, C.N.A, Studio Workbench, JBP, IMN, Kmart/Sears: IMA, Best Buy: PIM, Amazon: Vendor Central, Paramount Programs, Ticketmaster Programs.•Writing: Project Proposals, PSA, Media Release, Press Release, Product Release, print and web content and copy. •Personal: Excellent writing, budgeting, projection, negotiation, execution, analytics and communication skills.