Traci Frapolly

About Traci Frapolly

I have over fifteen years of sales and marketing experience expanding in scope from B2C, B2B, strategic account management, planning and analysis within retail and hospitality. I am an experienced account manager focusing on fact based selling of consumer packaged goods into national retailers. I posses a proven track record in decreasing incremental costs of over shipping the market place, increasing revenue, market share and profitability at internet based business and decreasing advertising spend while sustaining sales at brick and mortar retailers. My strengths include developing marketing strategies, implementing marketing plans at national retailers, testing price elasticity, campaigns and promotions.Specialties: •Technical: Microsoft Office: SharePoint, Outlook, PowerPoint, Excel and Word, Adobe Photoshop, Google Analytics, Google AdWords, Nielsen VideoScan, Web Optimization, Search Engine Optimization (SEO), Search Engine Marketing (SEM), MRI, Basic HTML, CRM, Target: Info Retriever, Partners Online, C.N.A, Studio Workbench, JBP, IMN, Kmart/Sears: IMA, Best Buy: PIM, Amazon: Vendor Central, Paramount Programs, Ticketmaster Programs.•Writing: Project Proposals, PSA, Media Release, Press Release, Product Release, print and web content and copy. •Personal: Excellent writing, budgeting, projection, negotiation, execution, analytics and communication skills.

Experience

1. Sales Manager, National Retail

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   Oct 2024 — Present · Lewisville, TX, US

Education

• Roosevelt University

  Master's of Science, Integrated Marketing Communications

  2007 — 2010

• Columbia College Chicago

  Bachelor of Arts, Marketing Communications, Concentration in Advertising

  2001 — 2003

Skills

• Client Communications
• Analysis
• Negotiation
• Market Analysis
• Marketing Communications
• Distribution
• Mri
• Customer Relations
• Execution Skills
• Powerpoint
• Writing
• Google Analytics
• Lotus Notes
• Photoshop
• Budget Analysis
• Best Buy
• Excel
• Budget Management
• Analytics
• Outlook
• Forecasting
• National Account Management
• Spreadsheets
• Financial Analysis
• Product Marketing
• Target
• Sears
• Word
• Kmart
• Account Management
• Budgeting
• Microsoft Office
• Marketing Strategy
• Strategic Planning
• Budget Allocation
• Major Accounts
• Aec
• Project Execution
• Customer Negotiations
• Trade Promotions