Trixie Ferguson Gray

About Trixie Ferguson Gray

TL;DR: I help brands turn cultural moments into powerful marketing opportunities for growth. Welcome to the age of micro-cultures.Over half of Americans are Millennials, Gen Z, or younger—a vibrant mix of diverse identities and passions—and they\'re reshaping culture for all generations. They\'re immersing themselves in passion-fueled communities, creating, curating, and setting trends online and off.Smart brands are tapping into this cultural goldmine and unlocking billions in potential.That\'s where I come in. As an award-winning marketing leader and cultural alchemist, I:– Craft insight-driven publicity stunts, event installations, advertising campaigns or integrated marketing programs that capture attention and drive growth for brands of all sizes and industries- Lead high-performing cross-functional teams across agencies, brands, and publishers- Thrive in dynamic, high-demand environmentsKey achievements- MasterCard \"Priceless New York\": Transformed ad buys into exclusive experiences, driving a 35% increase in card usage and 9-point boost in brand awareness- Some Spider Studios \"Charlotte\": Founded a branded content studio / white-label creative agency focused on authentic parenting video content and 7-figure integrated programs, driving a 33% YoY revenue increase- Huggies \"Up Early Tonight\": Executive-produced a late-night style show for first-time moms during COVID, resulting in 85% of viewers developing a positive brand opinion- Bud Light \"DJ Wall\" at SXSW: Executive-produced a never-been-done interactive music experience using conductive ink technology, generating 14.6M+ impressions and revitalizing Bud Light\'s music scene presence.Brands I\'ve worked with include:– Apparel / Footwear: adidas, Phat Farm– CPG (Beauty/Personal Care): Almay, J&J Baby, L’Oreal Paris, Revlon– CPG (Food/Beverage): Alizé, Bud Light, Budweiser, Busch, Louis Jadot, Michelob Ultra, M & Ms, Snickers, Stella Artois, Yoo-hoo– CPG (OTC Drug): Aleve, Claritin– CPG (Toys): Hasbro– Entertainment / Media: Fatherly, Howard Stern on Demand, NBCUniversal, Scary Mommy, VH1, The Economist, The Dad, The Newsette– Finance: Ally Bank, MasterCard– Retail / Ecommerce: Banana Republic, eBay, Indeed, Kohl’s, Walgreens, Walmart– Travel: Brand USA, Choice Hotels, Hilton, UberMy micro-cultures: High- & low-culture TV; Liverpool F.C; The Bucks; Formula 1; Mercedes F1 – and eating my way through the edible delights of NYC with family.Ready to turn your next cultural moment into marketing gold? Let\'s connect! You can reach me at t••••••••@gmail.com | NYC

Experience

1. SVP, Content

   Zenith

   Jan 2025 — Present · New York, NY, US

Education

• MiniMBA

  Mini MBA, Marketing

  2019 — 2019

• Columbia Union College

  B.S., Business Administration (Marketing)

Skills

• Media Planning
• Team Management
• Digital Media
• Brand Development
• Strategic Partnerships
• Integrated Marketing
• New Media
• Marketing Management
• Social Media
• Strategy
• Marketing
• Cross-Functional Team Leadership
• Content Strategy
• Sponsorship
• Marketing Activation
• Taking New Products to Market
• Product Marketing
• Digital Strategy
• Partnership Activation
• Social Media Marketing
• Advertising
• Online Advertising
• Graphic Design
• Account Management
• Digital Marketing