Ted Farthing

About Ted Farthing

Specialty Foods Truffles Produce ConsultingMy passion is watching somebody\'s eyes light up when they discover new foods and drinks. I help chefs thrill their customers by sharing access to the stunning produce of the Pacific Northwest, along with a wide range of unique specialty foods including fresh truffles, caviar, microgreens, cheeses, salts, oils, vinegars, frozen berries, exotic spices and much more. I also help small businesses plan for a more profitable future, collaborating on business plans, strategic plans, marketing plans, brand strategy and brand stories.

Experience

1. President

   Fresh & Wild Specialty Foods

   Jan 2014 — Present · Vancouver, WA, US

   Provide discerning chefs with foraged and farmed specialty produce and boutique specialty foods including truffles, wild mushrooms, exotic cultivated mushrooms, caviar, microgreens, vinegars, oils, berries, grains, artisan cheeses, honeycomb, spices and much more.

Education

• Binghamton University School of Management

  M.B.A., Marketing

  1987 — 1989

• SUNY New Paltz

  B.S., Business Administration

  1985 — 1987

Skills

• Advertising
• Mushrooms
• Business Development
• Wine
• Digital Marketing
• Marketing Research
• Sales Management
• Shopper Marketing
• Market Planning
• Product Development
• Transformational Leadership
• Brand Architecture
• Strategic Planning
• Specialty Foods
• Social Media
• P&L Management
• Sales
• Strategy
• E-Commerce
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Integrated Marketing
• Marketing Strategy
• Public Relations
• Business Strategy
• Product Marketing
• Product Innovation
• Truffles
• Merchandising
• Customer Insight
• Marketing
• Market Research
• Leadership
• Pricing Strategy
• Management
• Positioning
• Coffee
• Sponsorship
• Marketing Communications