Tim Walker

About Tim Walker

For many years, I have helped B2B companies—especially tech startups—punch above their weight with great content. Now I\'m combining those skills with my deep background in research as Research Director of Moor Insights & Strategy, a top-ranked industry analyst firm serving technology clients. My career has made me a seasoned content marketer, business analyst, writer, editor, and speaker, with expertise across all forms of traditional and new media and a strong background in explaining high-technology businesses. Before starting my own firm in 2013, I served as Information Manager for Civitas Learning, which is dedicated to bringing predictive analytics to higher education; Marketing Program Manager for Socialware (later acquired by Proofpoint), which made software that allows financial professionals to use social media while maintaining regulatory compliance; and Content Marketing Manager at BreakingPoint Systems (later acquired by Ixia), a pioneer in network security and simulation. In these roles, I delivered blog posts, webinars, white papers, and other content and helped drive social media marketing strategies to increase brand awareness and create sales leads. From 2007 to 2010, I led Hoover\'s social media efforts and represented Hoover’s as a commentator in venues including BusinessWeek, CNBC, and XM Satellite Radio. Before that, I spent seven years covering electronics, heavy industry, and other sectors as an industry analyst at Hoover’s. I came to Austin in 1990 to attend the University of Texas, where I was a Dedman Scholar and earned a B.A. in history. I then earned an M.Litt. in history from the University of St. Andrews in Scotland, where I was a Rotary Scholar. I later completed doctoral coursework in history at the University of Texas. My publications include hundreds of articles in venues including the Austin American-Statesman, the Austin Chronicle, and the San Antonio Business Journal. I\'ve also spoken at SXSW Interactive, the Inbound Marketing Summit, the Society for Competitive Intelligence Professionals, and other conferences. How can I help you?

Experience

1. Research Director

   Moor Insights & Strategy

   May 2024 — Present · Austin, TX, US

Education

• University of St Andrews

  M.Litt., Early Modern European History

  1994 — 1995

• The University of Texas at Austin

  Graduate study in U.S. Foreign Relations History

  2004 — 2008

• The University of Texas at Austin

  B.A., History & Plan II Honors Program

  1990 — 1994

• Union Theological Seminary

  Graduate study in Religion and History

  1997 — 1998

• Middlebury Language Schools

  German

Skills

• Integrated Marketing
• Start-Ups
• Editorial
• Saas
• Social Media
• Publishing
• Public Relations
• Demand Generation
• Journalism
• Content Marketing
• New Media
• Digital Marketing
• Web Content
• Online Marketing
• Email Marketing
• Marketing
• Content Development
• Public Speaking
• Digital Media
• Content Strategy
• Writing
• Digital Strategy
• Marketing Communications
• Enterprise Software
• Facebook
• Social Media Marketing
• Interactive Marketing
• Corporate Blogging
• Leadership
• Content Management
• Blogging
• Software as a Service (Saas)
• Salesforce.com
• Editing
• B2b Marketing
• Video
• Web Analytics
• Lead Generation
• Marketing Strategy
• Copywriting