Tetiana Mykhalovska

WORK HISTORY

EDUCATION

ABOUT TETIANA MYKHALOVSKA

Marketing manager with over 15 years of international experience in the Premium and Luxury segments in Spirits, Premium Goods, Consumer Packaged Goods (CPG), Finance, and Telecom. The proven track record in managing leading brands such as Moet & Chandon, Jack Daniel’s, Remy Martin, Cointreau, Metaxa, The Botanist Gin, Bruichladdich, Piraeus Bank, Vodafone, among others. Successful development of world-leading brands across diverse regions like the U.S, Europe, CIS & Baltics, Asia, South Africa, and the Middle East. Proficient in strategizing and executing launches, re-launches, long-term development plans, and new market expansions to ensure efficient goal achievement. Have experience in project management, product development, creating activations, innovations, digital marketing, SMM, PR, and HoReCa / Food service. My passion is to help new brands launch, small brands grow, and big brands achieve consistent growth by leveraging their authenticity and innovation. CORE COMPETENCIES Brand strategy ∙ Brand management ∙ New product development ∙ Product launch ∙ Re-launch ∙ New markets opening ∙ Full funnel go-to-market campaigns ∙ Innovative activation platforms creation ∙ Project management ∙ Media placement ∙ CSR projects coordination ∙ Trade Marketing ∙ Visual Merchandising ∙ HoReCa / Foodservice strategy ∙ Event marketing ∙ Data analysis ∙ Digital strategy ∙ SMM ∙ PR ∙ Influencers ∙ Collaborations ∙ Budget management ∙ Leadership