Tom Strong

WORK HISTORY

SKILLS

ABOUT TOM STRONG

I lead on achieving our vision for high performing customer engagement. My role holds responsibility for embedding and utilising audience insight and data, customer journeys and experience at the RSPCA. Experience includes:• Sector Leader with a strong experience and discipline across Fundraising and Marketing. • Experienced, with a track record of leading effective strategic direction that drives customer engagement and income growth.• Excellent communicator & motivator with 10 years of leadership and management experience. • Self-motivated, reliable, responsible, organised, adaptable, and resilient. • Strong relationship building, networking and negotiation skills. • Robust programme management abilities & comfortable working under pressure.• Comfortable with detailed forecasts, analysis, budgeting & reporting.• Responsible for all database management and marketing within my directorate.• Extensive experience of insights and analytics, segmentation & using audience insight to drive decisions.• Good understanding of charity governance and approach including fundraising regulations, compliance & GDPR.• Currently a \'Responsible Person\' for Gambling Commission elements of my role.• Responsible for the implementation of customer experience approach at the RSPCA.• Lead across the organisation for Innovation and product development.• Experience developing audience strategies for external and internal alignment of activities.• Building great relationships with agencies and partners to drive maximum value.