Tess R.
Senior Manager at Tinuiti
- Role
- Commerce Media, Senior Manager at Tinuiti
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Tess R.
Senior marketing professional with experience in Amazon, mixed retail media advertising, lead generation, and acquisition marketing. Focusing on data-driven decisions, to maximize advertising opportunities to drive brand awareness and sales.Specialties include: Amazon Advertising, Walmart Advertising, Criteo, LinkedIn Marketing Solutions, Facebook Ads Manager, PPC, lead generation, email marketing, project management, event management, and branding
Experience
Commerce Media, Senior Manager
Mar 2020 — Present · San Diego, CA, US
Team Leadership: Oversight and support for a team of managers and account managersTalent Management: Responsible for hiring, training, and ongoing professional developmentPortfolio Management: Support account managers in optimizing client portfolios for marketing successRevenue Generation: Oversee two pods managing 100+ brands, contributing to $4.5M+ in annual revenueAdvertising Strategy: Created and implemented mixed media advertising strategies across various channelsChannel Expertise: Specialized in Amazon Search, Amazon DSP, Amazon AMC, Walmart Advertising, and Target CriteoSEO and Creative Consultation: Advised on Amazon Product detail pages, focusing on SEO and creative best practicesAccount Managment: Developed and executed full funnel Amazon Search and DSP strategies for 30+ clients as an Account ManagerTraining and Development: Created and maintained training materials, incorporating the latest industry best practicesCross-Selling: Supported Tinuiti revenue goals by cross-selling services, diversifying client advertising strategies
Education
Point Loma High School
High School
2004 — 2008
Vrije Universiteit Amsterdam (VU Amsterdam)
International Business
2010 — 2010
UC Santa Barbara
B.A, Global Studies
2008 — 2012
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