Tessie Watson

Founder & Owner @Longhorn Fashions

Longhorn Fashions is an e-commerce store with a brick and mortar location in the University of Texas campus area. Longhorn Fashions specializes in on-trend burnt orange and white apparel, but it has grown to include an extensive selection of clothing and accessories for all sorts of occasions. Our Texas Love section includes tees, tanks, necklaces, earrings, and more that show your Texas pride. Our printed sweaters have been a hit year after year and our wide selection of apparel and gifts from local designers is particularly important to me.As owner of this company I am in charge of all marketing, including search engine optimization, paid search, Facebook advertising, and e-mail marketing. I also manage the blog, Twitter, Instagram, and Facebook page and update them regularly with news and special offers. I am in charge of all buying and merchandising for the both the website and the e-commerce store and work with local designers to produce exclusives that can only be found at Longhorn Fashions.