Tessa Hostetler
Assistant VP of Communications @Zeta Tau Alpha Fraternity
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WORK HISTORY
Assistant VP of Communications @Zeta Tau Alpha Fraternity
Tallahassee, FL, US
Support social media strategy across Instagram (19K+ followers), TikTok (9K+ followers), and Pinterest, publishing 15+ posts monthly to strengthen chapter branding and engagement. Create and edit multimedia content for philanthropy, sisterhood, and social events using Canva and iMovie. Collaborate with executive leadership in biweekly meetings to align content with chapter goals and deadlines.
EDUCATION
Florida State University - Herbert Wertheim College of Business
Marketing
East Lake High School
Diploma of Education, Business
ABOUT TESSA HOSTETLER
I am a marketing student at Florida State University’s Herbert Wertheim College of Business with a minor in Psychology. I’m passionate about understanding how people think, what influences their decisions, and how brands can connect with audiences in meaningful ways.Through my role as Assistant VP of Communications for Zeta Tau Alpha, I help lead social media strategy across platforms reaching followers, creating content that strengthens engagement and chapter branding. I enjoy blending creativity with data, whether that’s analyzing consumer behavior, coordinating large-scale events, or building content that resonates.My professional experience in retail sales and hospitality has strengthened my communication skills, adaptability, and ability to thrive in fast-paced environments. I value initiative, organization, and team collaboration, and I’m always looking for opportunities to grow within marketing, branding, and strategic communications.
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