Tessa Gochtovtt
Media Account Supervisor @Asher Agency
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WORK HISTORY
Media Account Supervisor @Asher Agency
Responsible for media planning and buying for multiple local, regional and national clients- Coordinate print, radio, television and digital campaigns and ensure execution and delivery- Negotiate rates with media representatives- Calculate budgets and allocate them based on DMA populations for statewide campaigns- Present media plans to various boards and committees and make recommendations based on the clients’ needs- Analyze Nielsen and Arbitron ratings, including quarterly projections of Nielsen ratings based on trending and current performance- Perform post buy analysis for all campaigns.
EDUCATION
Purdue University Fort Wayne
MA
Purdue University Fort Wayne
BA
SKILLS
ABOUT TESSA GOCHTOVTT
Senior Media Buyer/Planner at Asher Agency
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