Tessa Buhl

About Tessa Buhl

I am a fourth-year Communication student at Santa Clara University with a minor in Retail Studies, passionate about building brand stories that connect with audiences. Over the past two summers, I’ve gained hands-on experience as a Marketing & Social Media Intern at Garrett Brands, where I worked on influencer gifting programs, developed multi-channel content, managed community engagement, and supported cross-brand collaborations and events.I thrive in fast-paced environments where creativity and strategy intersect — whether it’s crafting campaigns, analyzing performance data, or supporting brand activations. With strengths in communication, organization, and collaboration, I bring both creativity and analytical thinking to every project.I am eager to continue growing my career in marketing, communications, and brand strategy, particularly in industries that value storytelling, innovation, and consumer engagement.

Experience

1. Marketing Intern

   Garrett Popcorn Shops

   Jun 2024 — Present · Chicago, IL, US

   Reviewed and studied Garrett Popcorn\'s brand strategy, practices, and fan response documents to understand the brand\'s tone of voice, target personas, and channels and used this information throughout my internship- Responsible for shooting and editing photo and video content. Edited existing assets to fit social media channel formatting needs. Helped ideate new content for the summer season and 75th-anniversary celebration. Actively managed the brand\'s social media accounts and drew inspiration from other brands for content ideas- Created paid ads for summer deals to be posted on the Garrett Popcorns socials- Engaged with fans daily through Sprout Social, interacted with user-generated content, and worked closely with the customer experience team to quickly resolve consumer complaints and concerns- Conducted research to identify and add potential influencers to our master list and collaborated with the marketing team on influencer gifting initiatives- Attended partnership events such as Chicago NASCAR and Bud Biliken parade. Helped identify and research future partnerships for the brand.

Education

• The London School of Economics and Political Science (LSE)

  Strategic Management

• Santa Clara University

  Bachelor of Arts - BA, Communication, General

  2022 — 2026