Tessa Thorne
Associate Director, Creative Strategy at Mediacurrent
- Role
- Associate Director, Creative Strategy at Current
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
Experience
Associate Director, Creative Strategy
Dec 2021 — Present
Develop and execute comprehensive product strategies for multiple clients, overseeing all aspects from roadmap planning and prioritization to detailed feature implementation- Work cross-functionally with product designers, developers, managers and client stakeholders to build digital products that address business challenges and meet customer needs- Conduct a wide range of research, including user interviews, stakeholder interviews, competitive analysis and out-of-category research, to understand business and user needs- Assess website analytics to recommend enhancements that improve the user experience and help clients meet KPIs- Execute moderated and unmoderated user testing to validate site navigation and key product features- Map digital customer journeys for complex organizations to identify opportunities to improve conversion rates- Partner with business owners to evolve agency brand strategy and pursue new business opportunities- Develop and deliver high-impact presentations for client pitches and executive-level stakeholder meetings
Education
Brigham Young University
Advertising, Public Relations, Advertising, and Applied Communication
2014 — 2018
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