Tessa Goettsch
Director of Corporate Meetings & Events at Brown & Brown Insurance
- Role
- Director of Meetings & Events at Brown & Brown
- Location
- Daytona Beach, FL, US
- LinkedIn followers
- 500 followers
About Tessa Goettsch
Certified Meeting Professional (CMP) with Master\'s degree in Meetings & Events…
Experience
Director of Meetings & Events
Jul 2010 — Present · Daytona Beach, FL, US
Strategic Leadership- Established and led the maturation of the first Meetings & Events department for the world’s seventh largest insurance brokerage- Developed Strategic Meetings Management Plan establishing best practices- Initiated and assisted in the development of the company’s Audio/Visual team- Lead direct reports, interns, internal business partners, and external vendors to successfully execute the broad portfolio of meetings and events- Partner with C-Suite and key stakeholders to align events with corporate goals and objectives- Cultivated a network of key vendor relationships, streamlining contracting process, negotiating favorable contract terms, and ensuring high-quality, seamless event execution- Effectively balance delivery of constructive feedback while encouraging different perspectives to foster a collaborative environment.Event Portfolio Management- Orchestrate over 60 meetings annually, including the flagship annual event for over attendees with complex production requirements- Manage additional events which include essential senior leadership meetings, national summits, divisional conferences and special events- Maintained high satisfaction rates for pinnacle events while balancing budget.Innovation & Engagement- Drive creative development and implementation of new, innovative events and significant cultural traditions to increase employee engagement, reinforce company culture, and recruit new teammates- Oversaw the successful production of organization’s multiple nationwide virtual events and remote teammate experiences during COVID.Data & Insights- Leverage in-depth data analysis through event reports and surveys to provide stakeholders with actionable insights to optimize future event strategy. Logistics & Administration- Directs end-to-end event logistics for audiences of 25 to from initial RFP process and production show flow to VIP and C-Suite liaison, duty of care and post-event reporting.
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