Tess Robinson
Managing Partner @ FTB Capital | Fractional Executive for Founders & Owners | Investing in Wellness & Longevity | Building Systems That Scale 📈
- Role
- Founder & Fractional COO CMO at Her Connections
- Location
- Palo Alto, CA, US
- LinkedIn followers
- 500 followers
About Tess Robinson
I back founders at the intersection of health, longevity, and AI. As Managing Partner of…
Experience
Founder & Fractional COO CMO
Aug 2023 — Present
Fractional executive services for founders and CEOs who need proven systems for marketing, sales, and operations—without hiring full-time C-suite executives.WHAT I DO:I embed with founder teams to build the systems that actually scale:→ Marketing Strategy & Execution (positioning, demand gen, campaigns, funnel optimization)→ Sales System Development (process design, team training, conversion improvement)→ Operations & Scaling (SOPs, dashboards, accountability frameworks, team structure)→ Go-To-Market Strategy (product launches, partnerships, channel strategy)→ Fundraising Readiness (pitch decks, investor positioning, data room preparation)CLIENT RESULTS:I\'ve worked with founders across wellness, technology, and consumer brands to- Build predictable lead generation systems that reduced customer acquisition costs- Design sales processes that increased conversion rates and shortened sales cycles- Implement operational frameworks that scaled teams from chaos to clarity- Prepare companies for successful fundraising rounds with investor-ready materialsI also produce high-impact founder experiences including pitch workshops, networking events, and multi-day retreats that foster genuine relationship-building in the entrepreneurial ecosystem.IDEAL CLIENTS:Founders who are ready to: Stop \"winging it\" and build repeatable systems Scale without adding overwhelming complexity Get hands-on execution, not just strategic advice Partner with someone who\'s built these systems beforeIf you\'re tired of guessing what will work and ready to build systems that scale, let\'s talk.
Skills
- Critical Care
- Sales Operations
- Healthcare Information Technology
- Customer Service
- Emr
- SEO
- Advertising
- Marketing
- Acls
- Acute Care
- Social Media Marketing
- Event Management
- Cardiac Surgery
- Training
- New Business Development
- Nursing
- Team Building
- Management
- Sales Prospecting
- Relationship Management
- Account Management
- Direct Sales
- Recruiting
- Vendor Management
- Internet Recruiting
- Interviews
- Sales Process
- Sales
- Respiratory Therapy
- Hospitals
- Sales Presentations
- Icu
- Sales Management
- Interviewing
- Talent Acquisition
- Social Media
- Healthcare
- Business Development
- Leadership
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