Tess Berger
Content Development and Strategy at Weber Shandwick | Food and Cooking Enthusiast | Culture Tapper
- Role
- Manager, Brand Content Strategy and Development at Weber Shandwick
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Tess Berger
I\'m a Boston-based writer, editor, and content strategist with eight years of in-house…
Experience
Manager, Brand Content Strategy and Development
Oct 2023 — Present · Boston, MA, US
Concept and develop weekly social content across clients and platforms, including Instagram, Threads, and LinkedIn- Build and help execute mixternal content strategies that span audiences and mediums- Sharpen copy for press releases, new business pitches, and more- Conduct content audits, create print content, write corporate newsroom content, develop campaign messaging, and more- Identify and harness cultural trends to integrate into brand social content- Use SEO tools to inform content development strategies- Clients include top food and beverage companies and government agencies.
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor’s Degree
2014 — 2018
Skills
- Social Networking
- Research
- Blogging
- Social Media
- Copy Editing
- Event Planning
- Editing
- Creative Writing
- Magazines
- Journalism
- Graphic Design
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Public Speaking
- Food Industry
- Cooking
- Html5
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