Teshia Sooklal Masri
Director, Online Account Lead, Amazon @The Estée Lauder Companies Inc.
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WORK HISTORY
Director, Online Account Lead, Amazon @The Estée Lauder Companies Inc.
EDUCATION
Baruch College
Bachelor of Business Administration (B.B.A.), Marketing and Advertising
Baruch College
Bachelor of Arts (B.A.), Psychology
ABOUT TESHIA SOOKLAL MASRI
Retail and e-commerce professional with 10+ years of experience spanning both the brand and retailer side, with a deep focus on end-to-end account management. I’ve had the opportunity to lead across every facet of the retail experience—from merchandising and marketing to launch strategy and omnichannel execution—giving me a holistic view of what it takes to drive business and brand growth.I’m particularly passionate about pushing the beauty industry forward through innovation—leveraging AI, automation, and data-driven insights to streamline operations, improve decision-making, and connect more meaningfully with today’s ever-evolving beauty consumer. I believe in championing diverse voices, nurturing cross-functional collaboration, and leading with an e-commerce-first mindset to stay ahead in a rapidly changing landscape.
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