Terry Sullivan
Executive Director, Data Science at NPD Group/Circana
- Role
- Executive Director at The Npd Group
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Terry Sullivan
I am a Ph.D. mathematician and consultant with broad experience empowering client success through data analytics software development. I bring careful thought and creative applications of my skills in the realms of data science, agent-based modeling, digital analytics and analytical consulting. My primary work goals are to be helpful; to automate the ways my clients get the information they need to make the best decisions; to learn as much as possible; and to keep my human contact diverse and frequent.Specialties: Collaboration * Big Data * Pricing Analytics * Forecasting * Agent-Based Modeling * In-Market Testing * Segmentation * Line Optimization * Data Reduction * Probability * Statistics * Population Heterogeneity * Artificial Intelligence * Data Reduction * Perceptual Mapping * SAS * Python * PySpark * C#* Visual Studio * Intellij IDEA * s3 * Jupyter
Experience
Executive Director
Jan 2017 — Present · Cincinnati, OH, US
Developed pricing products: Prototyped and, with a team of only three other developers, built and supported two successful pricing applications with three environments each, including an API, database, back-ends and two front-ends per productModernized: Successfully advocated for Agile Development processes in a team that needed them. Brought source control usage to data science teams. Helped train peers on git, Azure DevOps, Python. Persuaded statisticians running ad hoc segmentation linkage to transition to better-fitting Random Forest models, almost doubling our out-of-sample fits.Nerd Whispered: Regularly convinced crucial but isolated actors in analytical teams to combine forces to fix data issues and improve processes.
Education
University of Cincinnati
Ph.D., Geometric Function Theory
1992 — 2000
Xavier University
B.S., Physics
1987 — 1991
Skills
- Customer Insight
- Analytics
- Quantitative Analytics
- Data Reduction
- Predictive Analytics
- Data Mining
- Quantitative Research
- Marketing Research
- Statistical Modeling
- Predictive Modeling
- Forecasting
- Statistics
- Pricing
- Data Analysis
- Segmentation
- Regression Models
- Sas
- Cluster Analysis
- Market Research
- R
- Logistic Regression
- Marketing Mix Modeling
- Spss
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