Terry Lozoff
Senior Vice President of Marketing & Product at Latitude Beverage
- Role
- Senior Vice President of Marketing & Product at Latitude Beverage Company
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Terry Lozoff
I\'m a passionate and entrepreneurial-minded marketing leader with over 20 years experience building consumer brands in both agency and in-house settings. With an equal focus on strategy and creative, I have extensive experience developing and overseeing the execution of omni-channel marketing plans, advertising campaigns, e-commerce growth strategies and the development of new brands and packaging. While my background spans many consumer-focused industries and categories, I have a deep understanding and passion for wine and spirits. Since 2016, I have lead marketing for one of the fastest-growing, independently-owned wine and spirits companies in the US. In 2019, I spearheaded the launch of our spirits division, and have since brought to market over ten spirits brands.Feel free to get in touch.
Experience
Senior Vice President of Marketing & Product
Aug 2016 — Present · Boston, MA, US
Latitude Beverage is one of the fastest growing, independently-owned wine and spirits companies in America. Our leading brand, 90+ Cellars, is a top five premium/super premium wine brand in the northeast, and was named an IMPACT Blue Chip Brand in 2025, recognizing over ten years of continuous growth. In 2019, I spearheaded the launch of Latitude\'s Spirits Division, which now has over a dozen award-winning spirits brands including Wheel Horse Whiskey, Steel 43 Vodka, Tequila Zarpado and Copper & Cask Spirits.In my roll as SVP of Marketing & Product, I am responsible for leading all marketing and branding efforts across our entire portfolio, and driving product strategy across wine and spirits. This includes launching new products and brands, directing brand strategy, driving digital marketing and events, leading packaging efforts, expanding our e-commerce footprint, developing partnerships and working with our national sales force to grow sales nationwide.
Education
University of Colorado Boulder
Bachelor's Degree, Business
1997 — 2001
Boston University
Wine Studies, Gastronomy Department
2011 — 2011
American Intercontinental University, London
Photography, Music PR
2000 — 2000
Skills
- Whisky
- Social Media Advertising
- Crm
- Agency Leadership
- Business Development
- Digital Marketing
- Relationship Marketing
- Website Building
- Digital Media
- Marketing
- SEO
- Experiential Events
- Event Management
- Digital Strategy
- Content Strategy
- Marketing Strategy
- Social Media
- Online Advertising
- Brand Development
- Integrated Marketing
- New Media
- Facebook Marketing
- Entrepreneurship
- Craft Beer
- Strategy
- E-Commerce
- Search Engine Optimization (SEO)
- Advertising
- Wine
- Online Marketing
- Social Media Marketing
- Blogging
- Email Marketing
- Start-Ups
- Interactive Marketing
- Creative Direction
- Mobile Marketing
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