Terry Ladd

Experience

1. Co-founder

   Pink Iguana Services

   Jan 2010 — Present

   Pink Iguana is a strategic partner with our clients, building their Internet presences into valuable business assets. By providing website management, internet marketing strategy and implementation, and business consulting for our client - Small Business Owners, Franchise Owners, and Providers of Homeowner Services - we regularly help our clients increase YoY lead flow and topline sales volume. We believe that a solid Internet presence should be the hub of a small business\' marketing plan. Rather than focusing solely on Internet lead generation, we use a more holistic approach that emphasizes the symbiotic relationship between Internet marketing efforts and offline marketing tactics: a successful Internet marketing strategy should result in simultaneous increases to total lead flow and decreases to average lead cost. Our areas of focus include: Search Engine Optimization Conversion Optimization - converting visitors to leads Ongoing Website Management Content Development Mobile Optimized Sites PPC and ADWords Management Additionally, as the subject matter expert for regulatory compliance issues in the paint contracting industry, I have authored two regulatory compliance programs (OSHA Safety Program and Lead Safety Program for Painting Contractors) designed to remove complexity and simplify implementation of safe work practices. These program have been used by hundreds of contractors across North America to reduce the frequency and severity of workplace injuries, minimize the invasiveness and costs of regulatory investigations, and increase the value of these businesses.

Education

• University of Rochester - Simon Business School

  MBA, Operations, Marketing, Entrepreneurship

  1998 — 2000

• University of Maryland Global Campus

  BSCS, Computer Science

  1993 — 1996