Terry Flaherty
Vice President, Principal Analyst. Demand Services at Forrester
- Role
- Vice President, Principal Analyst Demand Services at Forrester
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Terry Flaherty
I am a senior research director at Forrester Research (SiriusDecisions Product Line) with a passion for helping our clients outperform their revenue goals through effective demand generation.I focus extensively on helping our clients gain visibility into the performance of their lead management and demand creation processes by deploying and optimizing their Demand Waterfall.I help organizations- implement a revenue process if they don\'t have one- diagnose the performance of existing revenue process via waterfall diagnostics and optimization- transition from a lead-centric revenue process to a process focused on buying groups and opportunities.
Experience
Vice President, Principal Analyst Demand Services
Jan 2020 — Present · Austin, TX, US
Education
Louisiana State University
M.S., Industrial Engineering
1981 — 1984
Penn State University
B.S., Industrial Engineering
1977 — 1981
Skills
- Go-to-Market Strategy
- Market Planning
- SEO
- Eloqua
- Business Alliances
- Business Intelligence
- Product Management
- Ppc
- Salesforce.com
- Sales Enablement
- Positioning
- Enterprise Software
- Crm
- Analyst Relations
- Segmentation
- Sem
- Multi-Channel Marketing
- Start-Ups
- Thought Leadership
- Online Marketing
- Strategic Partnerships
- Saas
- Leadership
- Management
- Strategy
- E-Commerce
- Messaging
- Lead Management
- Marketing
- Database Marketing
- B2b Marketing
- Sales Process
- Marketing Management
- Email Marketing
- Demand Generation
- Campaign Management
- Web Analytics
- Integrated Marketing
- Online Advertising
- Lead Generation
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