Terry L. Edeker

About Terry L. Edeker

Branding is a powerful force capable of shaping the proper perception of your company, product, or service. I have spent my career designing corporate identity and branding solutions that inspire consumers to act. Consumers form impressions of your business (product or service) in under seven seconds, so it\'s imperative that focus be given to the strategic meaning of your brand imagery. Because “allure” creates visibility, which in turn drives opportunity for sales.I thrive on creativity, and I\'m passionate about growing ideas into opportunities. I offer the perfect balance of delivering the creativity of a big agency with the personalization of a freelancer. I\'m a planner and strategist, and while I have evolved since the start of Pixallure in 2001, I\'ve never lost sight of the fact that I\'m only as valuable as the last marketing challenge I\'ve solved. Simply put, I\'m personal and practical, and with the help of my team, I deliver powerful results.Pixallure core services, include: Identity/branding design, Logo design, brand guidelines Naming for corporate products or services Communications, brochures, sales collateral, annual reports, newsletters Packaging design Digital marketing, web design, and interactive design Illustrations (traditional, digital), photography, video, audio Promotional products for trade shows, employee incentives, gifts, etc.Experience matters. While I now concentrate my efforts in the B2B category, I\'ve developed thousands of projects during my 35+ years of experience, spanning many industries. Ad agency great Bill Burnback once said, “It isn’t creative if it doesn’t sell.” I agree and focus my energy on excellence in design, which is best cultivated in partnerships of shared objectives, mutual respect, and strategic trust. My creative solutions are not simply based on pretty pictures. Rather, I use a proven methodology that aids in creating messaging that is targeted, insightful, own-able, and value-driven. In a nutshell, my work has to \"move the needle.\"How can I help your company? Offer insightful strategy and positioning. Create own-able naming solutions for your company, product, or service. Design powerful logos, branding, websites, collateral, sales literature, newsletters, annual reports and more. Create compelling imagery, including photography, illustration, info graphics, etc. Write inspiring content that connects with your audience.If your company is looking for a passionate creative professional who can collaborate and solve your marketing challenges, I welcome a chat.

Experience

1. President Chief Creative Officer

   Pixallure Design, Llc

   Jan 2001 — Present · Mobile, AL, US

   Great brands aren’t born. They’re carefully engineered to create an emotional connection with your audience. At Pixallure, we specialize in developing corporate identity and branding solutions that redefine your marketing landscape to create memorable, motivating brand experiences for your customers.Pixallure’s integrated approach to strategic branding combines our expertise in branding, marketing and interactive to help our clients grow value for their company. Our talent runs deep; our commitment to sustaining our client’s brand for long-term success runs even deeper.Our clients know their brand is the heart and soul of their organization. They share our belief that stronger branding can empower marketing efforts, increase sales and profits. If you are in need of a marketing partner, one who can listen, identify your needs and is passionate about solving your problem in a fun and collaborative manner, give us a call for a free

Education

• University of South Alabama

  Graphic Design, Communications

  1980 — 1985

• Art Institute of Atlanta

  Advertising design

Skills

• Indesign
• Creative Strategy
• Marketing Communications
• Logo Design
• Graphic Design
• Branding & Identity
• Corporate Identity
• Art Direction
• Newsletters
• Marketing
• Graphics
• Illustration
• Interaction Design
• Photography
• Brand Development
• Advertising
• Creative Writing
• Direct Mail
• Business Cards
• Strategy
• Adobe Creative Suite
• Concept Development
• Typography
• Brochures
• Web Design
• Art
• Corporate Branding
• Social Media
• Creative Direction