Terry Bettendorf
- Role
- Director, Ecommerce & Digital Marketing at Sapient Commerce
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Terry Bettendorf
I am a versatile commercial leader with a proven ability to deliver innovative solutions…
Experience
Director, Ecommerce & Digital Marketing
Aug 2018 — Present
Provide ecommerce channel management services for premium consumer brands & retailers, including marketplace management for Amazon & Walmart, as well as branded DTC (direct-to-consumer) ecommerce websites. Lead a distributed remote team of more than 6 across web development, creative and marketing to deliver tailored online merchandising strategies, improved digital marketing results and incremental digital sales channels to drive customer acquisition, revenue and profitability growth. Developed a comprehensive strategy for a consumer electronics client to optimize brand product pages for improved discoverability/searchability, increased page rankings, higher conversion rate and a measurable improvement to brand awareness. Tactics included higher funnel PPC ads, A/B testing, 3D rendered product images & video while leveraging proprietary search data to inform product titles, descriptions and enhanced content, increasing page views by 68% and revenue by 28%. Created and managed a semi-automated bidding optimization process, allowing highly granular bidding down to the SKU / Bid / Keyword level, to deliver exponential efficiencies on advertising spend. For an FMCG client, utilizing this approach reduced ACOS by 65%, while increasing incremental sales by 142%.
Skills
- Strategy
- Management
- Process Improvement
- Retail
- Business Development
- E-Commerce SEO
- Account Management
- Negotiation
- Product Management
- Data Analysis
- Online Marketing
- Leadership
- Project Management
- Strategic Planning
- Business-to-Business (B2b)
- E-Commerce
- Sales
- Competitive Analysis
- Customer Satisfaction
- Team Building
- Cross-Functional Team Leadership
- Sales Management
- Program Management
- Planning Budgeting & Forecasting
- Merchandising
- Digital Marketing
- Marketing Strategy
- Purchasing
- Forecasting
- Sourcing
- Marketing
- Vendor Management
- Financial Analysis
- P&L Management
- E-Commerce Optimization
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