Terry Atkins
Chief Marketing Officer at Atkins Marcom
- Role
- Chief Marketing Officer at Atkins Marcom
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Terry Atkins
Highly strategic and creative integrated marketing business leader with a proven track…
Experience
Chief Marketing Officer
Apr 2023 — Present · Charlotte, NC, US
Highly strategic and creative integrated marketing business leader with a proven track record of maximizing marketing investments by creating strategically integrated big ideas that build long term equity and drive profitable growth. Expert in integrated marketing strategy, branding and program development with extensive experience in marketing services, advertising, digital, promotion, licensing, public relations and shopper marketing. Skills and experience earned from Fortune 500 iconic companies recognized for marketing excellence. A highly effective team leader who creates a collaborative team culture built on a foundation of integrity and trust.Specialties: branding, marketing integration strategy, creative design, digital programs, sponsorship, cause marketing, licensing, events, PR, social, loyalty marketing, partnership development, direct response, in-store, package design, point-of-sale, coupons, mobile and digital incentives, on-line marketing programs, agency management, contract negotiation, media buying, sampling, affinity marketing and building high performing teams. B2C | B2B| B2APlease let me know if I help to drive your business performance. t••••••••@gmail.com
Education
Eastern Michigan University
BA
Skills
- Pos
- Market Research
- Brand Equity
- Leadership
- Media Buying
- Copywriting
- P&L Management
- Strategic Partnerships
- B2b
- Loyalty Marketing
- Direct Marketing
- Cause Marketing
- Trade Marketing
- Public Relations
- Consumer Products
- Business Strategy
- Program Management
- Strategy
- Fmcg
- Shopper Marketing
- In-Store Marketing
- Product Marketing
- Brand Awareness
- Consumer Insight
- Training
- Advertising
- Market Planning
- Partnership Marketing
- Integrated Marketing
- Marketing Communications
- Marketing
- Online Marketing
- Categorization
- Strategic Planning
- Brand Architecture
- Brand Development
- Segmentation
- Sponsorship
- Brand Management
- Cross-Functional Team Leadership
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