Terry Williams

Brand Development Manager @Palm Bay International

New York, NY, US

Drive the development and execution of all strategic marketing plans and activities for multiple Palm Bay brands. Areas of responsibility include advertising, packaging, promotions, selling materials, event coordination and budget management. · Manage day-to-day activities of agencies in the creative development of innovative consumer trade marketing materials for local and national programs. Develop relationships with consumer product companies to secure cross promotional opportunities. · Work closely with portfolio and sales teams to develop materials and programs to directly support selling efforts on and off premise. · Monitor and track brand spending based on approved marketing budgets as agreed upon with suppliers and company P&L’s. · Analyze brand and marketing program performance through syndicated and internal data. · Develop brand plans with Portfolio manager to present to sales team at regularly scheduled sales meetings. · Work with internal cross functional team including portfolio and sales management, compliance, public relations and sales promotion as well as liaise with field sales market managers, Director of Education and National Account specialists. · Prepare business review presentations for suppliers/brand owners to review sales and marketing programs and results. Interface with suppliers/brand owners in conjunction with portfolio managers on a regular basis. · Manage the logistics for new brands and line extensions including label creation/ design, label copy and TTB approvals. · Provide input to suppliers with regard to spirits, styles and competitive activity. · Coordinate spirits tasting events sponsored by various organizations as well as public relations activities including dinners, tastings, trade events and supplier visits. Represent PBI at industry events.

Lehigh University

BS, Civil Engineer

Columbia Business School

MBA, Finance and Management