Terry Rubritz

Professor of Marketing @West Chester University Of Pennsylvania

West Chester, PA, US
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WORK HISTORY

Jan 2019 — Present

Professor of Marketing @West Chester University Of Pennsylvania

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West Chester, PA, US

Instruct and coach on all phases of marketing, including an emphasis on Digital Marketing as a core component. It all starts with Marketing Research to understand what the customer wants/needs. Followed with the Principles of Marketing to reach the right target audience. The use of real world examples from personal experience highlight the principles taught and lessons learned in my career and consulting practice.

SKILLS

Lead GenerationCustomer AcquisitionSocial Media MarketingCorporate BrandingMarket PlanningSemMulti-Channel MarketingSEOCustomer InsightSalesforce.comBrand DevelopmentSegmentationMarketing CommunicationsBrand ManagementMarketing StrategyOnline MarketingDirect MailOnline AdvertisingWeb AnalyticsIntegrated MarketingLeadershipNew Business DevelopmentGoogle AnalyticsStrategyE-CommerceAdvertisingCustomer RetentionMobile MarketingMarketing ManagementMarket AnalysisEmail MarketingCrmPpcProduct MarketingBrand AwarenessDatabase MarketingMarketingDigital MarketingOmnitureMarket Research

ABOUT TERRY RUBRITZ

Executive with more than 25 years of marketing experience in direct response, consulting,…

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Terry Rubritz — Professor of Marketing at West Chester University Of Pennsylvania in West Chester, PA, US | Unifers