Terry Cosentino

WORK HISTORY

EDUCATION

SKILLS

ABOUT TERRY COSENTINO

I\'m passionate about creating excellent, dynamic, memorable, experiential events. I have always been fascinated with the behind-the-scenes production and one of my favorite places to be is always \"back of house\" at any major big box hotel, resort, or conference center.I am a creative and client-orientated Events Professional, with over 20 years of experience in the delivery of large-scale dynamic industry and proprietary events for global organizations. Key Competencies: Corporate Event Marketing and Management, Brand Awareness, Strategic Planning, Experiential Marketing, Contract NegotiationsMy expertise spans strategic E2E planning from creative concepts, client briefings, venue selection, contract negotiation, branding, project management, vendor management, budgeting, to managing, planning, and executing global events with budgets of $3M+, ensuring maximum ROI. I have saved 30% in annual expenditure by negotiating attractive contract terms for marquee corporate events.Because of my strong contract negotiation skills, I have obtained 90+ concessions at major \"big box\" convention properties and 60+ concessions at resorts. I have increased attendance by over 350% for a flagship corporate customer industry event.I negotiated a return of deposit on a postponed corporate event, which resulted in $100k savings and then rebooked the same venue with no deposit required.With strong visual and operational capabilities, I love to collaborate cross-functionally to realize deadline critical, detail-orientated specifications. With the introduction of a mobile app with gamification for onsite, remote, and hybrid events, I boosted social posts and engagement by 50%.Working with a broad set of lead generation programs, I managed to boost lead generation and conversion by 213% with multiple $10M wins of Fortune 500 clients. Corporate branding has always been important to me, and the key to this is to always have onsite branding with creative billboards, room drops, etc, to ensure a dominant visual presence in the entire venue.I have also owned the creation, production, and delivery of all promotional event themed items and exhibition materials including \"event in a box\" tools, ensuring brand consistency and increased attendee engagement.As a resilient team leader, I am committed to fostering diverse, inclusive, and positive working environments, to retain talent and build high-performance, motivated teams, that drive innovation.