Terri Wood
Strategic Marketing Leader | Digital Strategist | Marketing Operations & Automation Expert | ABM Certified
- Role
- Sr Manager Demand Gen at Availity
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Terri Wood
Data-driven marketing leader specializing in demand generation, ABM, and digital strategy, with extensive experience in healthcare technology, insurance, and SaaS. I create scalable, persona-based marketing programs that accelerate revenue, deepen sales alignment, and elevate brand presence. My strength lies in blending strategic vision with operational excellence—building integrated campaigns, optimizing tech stacks, and using insights to drive predictable growth.Throughout my career, I’ve led high-performing teams, implemented enterprise-wide marketing systems, and transformed processes to improve efficiency, collaboration, and outcomes.
Experience
Sr Manager Demand Gen
Jan 2025 — Present · Indianapolis, IN, US
I lead a dynamic team of demand generation program managers and business development representatives responsible for driving awareness, engagement, pipeline, and revenue.Responsible for the strategic direction for demand generation initiatives—from multi-channel campaigns to outbound engagement—and partner closely with Marketing, Sales, and Product leaders to align on go-to-market priorities. My focus is on building scalable, data-driven programs that elevate Availity’s market presence, generate high-quality leads, and accelerate growth.
Education
Aurora University
M.B.A., Marketing
Aurora University
B.A., Marketing
Skills
- Marketing
- Lead Generation
- Business Development
- Marketing Strategy
- Management
- Vendor Management
- Marketing Communications
- Strategic Planning
- Leadership
- Salesforce.com
- Coaching
- Saas
- Account Management
- Crm
- Strategy
- Sales
- Business Process Improvement
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