Terri T.
Associate Account Executive | Ad Sales | The Walt Disney Company
- Role
- Addressable Sales Planner at The Walt Disney Company
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Terri T.
Goal driven, results based & adept media sales professional, in an ever changing digital marketplace. Helping clients reach brand awareness and connect to consumers through CTV
Experience
Addressable Sales Planner
Jan 2023 — Present · New York, NY, US
Support Account Executives with a dedicated book of business by managing the Direct IO & Programmatic Guaranteed RFP process across Disney brands & verticals.•Partner internally with Sales & Revenue management to implement packaging & pricing strategy as laid out by, ratecards, Upfront commitments, T & Cs. •Stay up to date with market trends, account specific trades & Disney Ad Sales priorities & incentives. • Find innovative ways to help drive DAS share in the marketplace. In 2023, assisted in pitching Disney Plus to advertiser, US Navy. Client moved to order resulting in 100% YoY growth & positive ROI.•Build & maintain impactful relationships internally & externally by emphasizing strong communication & understanding client needs.•Collaborate with various departments such as, Ad Ops, Inventory Analytics, Streaming Solutions, Measurement & Billing, to help fulfill client requests.Hulu, ESPN, Disney+GroupM - Google, TJX, Target, SC Johnson, IBM, Colgate
Education
Penn State University
Bachelor's degree
2015 — 2017
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