Terrilee Dean
National Sales Director
- Role
- National Sales Director at Stylecraft Gamma Italia
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Terrilee Dean
Executive SummaryDynamic sales and commercial leader with 20+ years of experience driving growth, market expansion, and strategic partnerships across the professional beauty, retail, hospitality and B2B sectors. Proven track record of delivering double-digit revenue growth, securing national distribution partnerships (SalonCentric, BSG, Guest Supply) and regional distributors, and building high-performance sales organizations. Skilled at blending strategic vision with hands-on execution, ensuring both sell-in and sell-out success across wholesale, retail, and hospitality channels.Recognized for developing innovative go-to-market strategies, optimizing sales operations, and strengthening brand presence through cross-functional collaboration with product development, marketing, education, and supply chain. A trusted partner to executives and distributors alike, with a leadership style grounded in transparency, accountability, and team empowerment.Core Competencies:Sales Leadership & StrategyNational Account ManagementWholesale & Retail Channel ExpansionP & L & Forecasting OversightTeam Building & CoachingDistributor & Partner RelationsMarket Penetration & Growth ExecutionTrade Show & Event Leadership
Experience
National Sales Director
Sep 2023 — Present · Miami-Fort Lauderdale, FL, US
Lead a high-performing sales team, including 4 Regional Directors and 17 indirect reports, to achieve 70% year-over-year growth in 2024 and continued double-digit growth in 2025. Secured a major new partner in SalonCentric, and other regional key distributors and successfully gained entry and launched the brand into a net new hospitality channel, expanding market reach. Navigated the team and distribution through challenges with transparency and agility, maintaining trust and business continuity.Develop and execute comprehensive marketing strategies and sales tools to support growth and engagement. Maintain strong distributor relationships and mitigate risks. Recruit and train key additions to the direct sales team, enhancing performance and coverage. Collaborate cross-functionally with Product Development, Social Media, Education, and Events teams to align go-to-market efforts and drive brand momentum.
Education
State University of New York at Oswego
Economics
1984 — 1988
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