Terri-Ann Graham
Demand Generation Content Manager @OneDigital
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WORK HISTORY
Demand Generation Content Manager @OneDigital
As OneDigital’s Demand Generation Content Manager, I lead national content and campaign strategy for the Employee Benefits (EB) and HR Consulting (HRC) practices, driving multi-million dollar conversions and measurable pipeline growth through webinars, nurture campaigns, website content, and live events.I develop and manage full-funnel, multi-channel strategies that connect paid, owned, and earned content to engage HR leaders, CFOs, and executive decision-makers. My approach blends creativity with analytics, using AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), SEO, and AI-driven insights to strengthen visibility, intent alignment, and conversion performance.Working cross-functionally with brand, practice leaders, SMEs, sales, and Customer Experience teams, I translate data into actionable strategies that elevate content quality, campaign scalability, and revenue impact. I also lead strategy presentations that guide alignment across marketing and sales teams, ensuring content drives measurable business outcomes.Highlights:• Directed national demand generation and content strategy influencing multi-million dollar pipeline growth across EB and HRC.• Integrated AEO, GEO, SEO, and AI tools to optimize visibility and performance.• Partnered with brand, sales, and CX teams to improve alignment and campaign execution.• Closed funnel gaps (TOFU–MOFU–BOFU) to enhance lead quality and accelerate conversion.
EDUCATION
University of North Florida
Master's degree, Registered Dietetics & Nutrition
Monroe Community College
Associate of Arts and Sciences (A.A.S.), Biology, General
University of Rochester
Bachelor of Arts (B.A.), Degree in Psychology Major, Marketing Concentration
ABOUT TERRI-ANN GRAHAM
I’m a Marketing & Demand Generation, ABM Strategist with 9+ years of experience driving pipeline acceleration and revenue growth for B2B SaaS-enabled, and service-based companies.I specialize in building high-converting full-funnel demand gen engines, launching account-based strategies, and aligning marketing with sales to boost pipeline velocity and closed-won rates.Years of Experience Breakdown: • Total Marketing Experience: 9+ years• Execution (Campaigns, Content, Paid Media): 7+ years• Leadership (Director & Strategic Lead Roles): 5+ years-What I Do Best: ABM & Demand Generation Strategy– Executed 1:1, 1:Few, and 1:Many ABM programs using firmographic + intent data, increasing engagement by 40% and pipeline contribution by 30–40%.– Shortened sales cycle by 20% through personalized targeting and GTM alignment. Full-Funnel Campaign Execution– Launched multichannel campaigns across paid media, SEO, webinars, email, and social.– Built 20+ landing pages and managed 15+ paid social campaigns (Facebook, LinkedIn), driving 40–60% conversion rates. Marketing Automation & CRM Optimization– Improved MQL-to-SQL conversion by 25% via HubSpot, Marketo, Pardot, and Salesforce.– Built lead scoring frameworks and attribution models using 6sense, Demandbase, and Nutshell. Cross-Functional Leadership– Collaborated with sales, product, HR, design, and ops to align GTM messaging and increase campaign efficiency by 35%.– Led internal teams and vendors while mentoring junior marketers for high-quality execution. Analytics & Optimization– Leveraged Google Analytics, SEMrush, and LinkedIn insights to guide A/B testing and deliver actionable performance insights-Tools & Platforms:HubSpot | Salesforce | Pardot | Marketo | 6sense | Demandbase | Google Ads | LinkedIn Ads | SEMrush | GA4 | Magento | Canva | Meta Ads | Nutshell CRM | WordPress | Outreach | Gong- Beyond Work:I host Nourished by Faith, a podcast at the intersection of wellness, purpose, and business. I’m also pursuing my Doctor of Clinical Nutrition (DCN) to bridge the gap between marketing, nutrition accessibility, and digital wellness innovation.
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