Terri Smith

About Terri Smith

With over 15 years of experience in eCommerce and category management, I contribute to the strategic development of Vitacost\'s private label brand in my role as Our Brands Category Strategy Manager II at Kroger. My expertise centers on project planning, gross profit analysis, and business planning to ensure optimal category performance and sustainable growth. My focus lies in enhancing brand strategies, building strong vendor relationships, and optimizing inventory to align with market demands. Dedicated to the health and wellness retail space, I work to identify trends, support merchandising efforts, and deliver impactful results for our private label offerings.

Experience

1. our Brands Category Strategy Manager Ll- Vitacost

   Kroger

   May 2024 — Present · Boca Raton, FL, US

   Led end-to-end private label development for Vitacost\'s Our Brands portfolio, overseeing product strategy, formulator sourcing, and go-to-market executionManaged gross profit analysis, business planning, and KPI tracking to drive category performance and margin growthBuilt and maintained vendor and formulator relationships, negotiating terms and ensuring product quality and compliance standardsDeveloped SOPs, templates, and cross-functional workflows supporting product development cycles from concept through digital shelfCollaborated with merchandising, marketing, and operations teams to align private label strategy with broader eCommerce objectives

Education

• Gwynedd Mercy University

  Business Admin, Business

Skills

• Vendor Relations
• Vendor Relationships
• Visual Merchandising
• Buying
• Team Building
• Product Development
• Marketing Strategy
• Apparel
• Negotiation
• Sales
• Sku Management
• Assortment
• Retail
• Problem Solving
• Pricing Strategy
• Promotional Marketing
• Customer Service
• Vendor Management
• Ecco
• Marketing
• Trend Analysis
• Profit
• Forecasting
• Merchandising
• Trust
• Inventory Management
• Vendors
• Profitability
• Promotions
• Pricing