Terri Bianca
Director of Sales @Vericast
Signup · Get unlimited contacts
WORK HISTORY
Director of Sales @Vericast
As Director of Sales, I redefined sales strategy in a rapidly evolving FinTech and SaaS environment, leading a team of high performing sales executives responsible for new logo acquisition, pipeline creation, and consultative solution selling. My leadership balanced bold revenue goals with a data-driven, compliance-forward approach—driving measurable growth and setting a new standard for sales execution.Key Achievements:Revenue Growth: Expanded division revenue from $23M to $49M in four years. Personally drove my team to new logo wins with regional/community banks ($1B–$45B AUM) by aligning solutions to deposit growth, lending expansion, instant and central issuance and digital adoption. Sales Methodology: Implemented MEDDPICC and Gap Selling frameworks, doubling pipeline velocity and improving forecast accuracy with executive-ready reporting. Enforced CRM discipline to create predictable, repeatable revenue growth.Solution Innovation: Introduced AI-driven analytics and omnichannel marketing solutions that reduced client acquisition costs while increasing ROI. Partnered with C-suite leaders to align solutions — from AI-driven marketing and CRA acquisition programs, SaaS based lending acquisition, to instant and central card issuance — with growth goals, compliance requirements, and customer experience improvements.Team Leadership: Recruited, developed, and coached a high-performance team, instilling discipline in customer/prospect outreach, LinkedIn outreach, referral strategies, and convention ROI. Earned recognition as the Champion Club Leader Winner.Cross-Functional Impact: Partnered across product, compliance, and marketing to launch new solutions, modernize pricing models, and position Vericast as a strategic partner in a competitive market.I am recognized for converting vision into measurable outcomes—leveraging strategy, metrics, and authentic coaching to deliver growth that is predictable, scalable, and sustainable.
EDUCATION
University of Arkansas at Fayetteville
BSBA
SKILLS
ABOUT TERRI BIANCA
I have lead high-performing sales teams across SaaS platforms replacing legacy in-house…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.