Terrence King
Regional Vice President, iHeartMedia Automotive - California + Pacific Area
- Role
- Vice President, Iheartmedia Automotive - California Pacific Area at iHeartMedia
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Terrence King
Motivated executive professional with 28+ years of progressive experience in integrated media environments, including business development and sales management. Strong record of formulating and implementing multimedia strategies to spur new business development. Top performer in multiple disciplines with a track record of closing marquee deals. Consistently optimizes process improvement planning, program coordination, and cultivates strong business relationships aimed at company growth to client benefit.Strategic planning - Multi-platform Marketing Strategy - Dynamic presenter - Consultative sales techniques - Online business development - Account management - Team leadership - Digital Media Operations - SEO - Content Marketing Solutions20••••22, led sellers and clients through an evolving brand-marketing environment, transforming and engineering tactics to client and company benefit. Scaled key programs in multiple industries across diverse metro and community markets. Employed new attribution tools to ensure client success and company growth, justifying key clients\' doubling, tripling, and quadrupling budgets.20••••19, led sellers to $5M-8M+/year in Automotive revenue across the Region, using \"sticky\" revenue-attributable programs to further bolster clients\' confidence in multi-tiered, aligned multimedia programs, simultaneously running Sales for iHM\'s two premium Rocker brands. Led a diverse sales team to generate a pipeline of more than $2M per year in new business 20••••14. Spearheaded effective sales tactics to propel sellers toward client-focused \"advocate\" selling, resulting in top-performing revenue radio stations in San Diego, including the #1 revenue station all 4 years, with 2 stations in the top 5 in 2011 and 2012, 2 stations in the top 3 in 2013, and the top 2 revenue stations in 2014.A history of crushing budgets and beating market growth across multiple categories with a focus on high-yield business development within new and existing accounts, engineering programs based on clients\' needs first into client-centric solutions.Award-winning fiction author.
Experience
Vice President, Iheartmedia Automotive - California Pacific Area
Jan 2023 — Present · San Diego, US
Education
California State University, Northridge
BS, Radio-TV-Film
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