Terrence D. Blue

Marketing Account Manager at Google

Role
Marketing Account Manager at The Sage Group
Location
Raleigh-Durham-Chapel Hill, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Terrence D. Blue

Professional and insightful thought-leader with 10 years of experience delivering…

Experience

  1. Marketing Account Manager

    The Sage Group

    Aug 2021 — Present · Raleigh-Durham-Chapel Hill, NC, US

    Manage 50 employer consortium members that span SMBs to Fortune 500 Enterprise accounts, driving program engagement and adoption to support the larger Grow with Google initiative • Cultivate premiere employer partnerships with leaders in Talent Acquisition and Diversity, Equity & Inclusion to facilitate meaningful job connections for a talent pool of 200k+ Google Career Certificate graduates and build sustainable program success • Deliver engaging presentations at industry events and webinars detailing the benefits of the Google Career Certificates program, reaching an audience of over 20 professionals, 80 students and generating a 30% increase in employer partnerships/student enrollments • Support GTM for local, state, and national announcements and product launches by securing employer partner participation in alpha/beta testing, content release reviews, and launch press mentions• Consistently lead continuous improvement projects across the Google ecosystem including, implementing a streamlined communication and engagement strategy for 150+ employer partners, resulting in a 30% increase in partner satisfaction scores and developing a partnership model with our vendor that resulted in a 50% YoY cost reduction• Spearheaded the strategic identification and integration of 10 new partners within a single year, surpassing the OKR target by 15%• Constructed and executed a marketing strategy that featured three top F500 employer partners that increased brand awareness, brand equity, and net-new employer partnerships while creating new pathways of economic opportunity for recently upskilled talent

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Terrence D. Blue — Marketing Account Manager at The Sage Group in Raleigh-Durham-Chapel Hill, NC, US | Unifers