Terra Orndorff
Director of Spa & Wellness | Spa Consultant | Mentor
- Role
- Director of Wellness at Chateau Elan Winery & Resort
- Location
- Auburn, GA, US
- LinkedIn followers
- 500 followers
About Terra Orndorff
Versatile professional with extensive experience in operations, relationship management, coordination, and training. Possess exceptional problem solving skills to improve business functions and processes. Best suited in environments that focus on business-to-business and direct customer engagement operations. Possess advanced research and analytical skills. Passionate / Visionary Management / Tactical Execution / Business Strategy / Mentoring and Coaching / Direct Employee Training / Sales / Inventory Management / Customer Service Skills / Strong Computer Skills / MS Office / POS systems / Project Management / Team Leadership Specialties: Licensed Esthetician (North Carolina), Certified Beginners Yoga-fit Instructor
Experience
Director of Wellness
May 2023 — Present · Braselton, GA, US
Responsible for the day-to-day operations and management of 75+ employees, including a 8 person management team, in a sq.ft. full service spa with 26 treatment rooms, indoor pool, hot tub, locker rooms, a 35-seat restaurant, and 14 overnight guest rooms. Increased revenue year-over-year, from 2022 to 2023, by over trained and implemented an enhancement menu program which increased revenues by over in only 5 months. Introduced Dynamic pricing strategy to increase revenue on the highest demand days.Researched and brought in new retail items that aligned with the overall resort and spa. Vinesime, a french wine-based skincare brand, to help increase overall retail to facial sales to an average of 20% per month. Multiple estheticians sell between 40% and 50% retail to service. Implemented a In-lounge menu to increase “hands-free” services.Developed a partnership with a local IV Therapy nurse to drive revenue.Introduced an incentive program for the reception team which directly led to increased sales and job satisfaction. Redesigned the spa gift shop to include new shelving, lighting and luxury retail offerings.Curated the spa’s exclusive aromatherapy line to pair with different wines, plus have all of the benefits of pure essential oils.I brought in a world-renowned trainer for an intense 3-day workshop to improve our overall spa culture, customer service and services. Started the spa’s social media pages, grew the instagram page from 0 followers to almost in 2 months. Researched, implemented and named a new Signature scent program for the hotel and the spa. Designed a complete new and unique Spa menu and service protocols designed to add value and exceed the guests expectations following the Forbes 5 star guidelinesWrote an all-encompassing Marketing Plan for the last half of 2023 and 2024. Built a comprehensive Standards Operating Procedures (SOP) book. Increased membership sales by 25%.
Education
Xenon International
Diploma, Esthetics Program
2003 — 2003
Southeast Community College
A.A.S, Business Administration Marketing and Management
1999 — 2001
Xenon International Academy-Omaha
Esthetic's Certificate, Aesthetician/Esthetician and Skin Care Specialist, A
2003 — 2003
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