Terra Liddell
Creative | Client Development-Focused | Legal Marketer
- Role
- Chief Marketing Officer at Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
- Location
- Washington, WA, US
- LinkedIn followers
- 500 followers
About Terra Liddell
Proven experience delivering strategic and integrated messages related to marketing, branding, and client development. I am a creative, dynamic, analytical, and goal-oriented strategist. I have significant and broad experience in a variety of marketing, business development, technology, and design environments. I regularly collaborate with firm leadership, aligning client development, marketing, and research efforts with the Finnegan\'s strategic vision and client services. I am skilled at creating and fostering environments that encourage creativity and success and lead a team with a demonstrated ability to provide advice, set priorities, and achieve results.
Experience
Chief Marketing Officer
Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Apr 2016 — Present
Working in parallel with firm management, leads the Client Development, Marketing, and Research department, aligning business development, marketing, and the research/knowledge management efforts for the firm’s lawyers and clients with the firm’s strategic vision. Manages the firm’s brand, advertising, public relations, and other digital and communication efforts. Connects the business development, experience, events, marketing, and other customer relationship management assets, capitalizing on new revenue opportunities. Is responsible for the overall vision and strategy of research and knowledge management functions to support the legal and business needs of the attorneys and the firm’s clients for one of the largest IP law firms in the world.
Education
Corcoran School of the Arts and Design at The George Washington University
B.F.A., Graphic Design
George Mason University
M.A., Arts Management
Skills
- Social Media
- Business Development
- Adobe Creative Suite
- Creative Arts
- Arts Administration
- Proposal Writing
- Typography
- Integrated Marketing
- Graphic Design
- Logo Design
- Adobe Acrobat
- Visual Arts
- Project Management
- Brand Management
- Marketing Strategy
- Market Research
- Team Leadership
- Public Relations
- Indesign
- Website Development
- Marketing Communications
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