Terra Baykal
Marketing Leader | Strategic, Data-Driven, Results-Oriented
- Role
- Senior Manager - Marketing (Americas & Global) at World Nomads
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Terra Baykal
Results-driven marketer with more than 12 years of experience leading high-performing teams and driving growth through strategic planning, integrated marketing, and brand storytelling. Proven track record of executing data-informed campaigns that increase revenue, expand brand reach, and elevate customer engagement across channels. I am skilled in various facets of marketing including digital advertising, market research, email and lifecycle marketing, content strategy, UX design and public relations. I have experience in B2C and B2B marketing, with strong background in the travel industry. I earned a Bachelor\'s Degree focused on Business Economics at the University of California, Santa Barbara and a Master\'s of Business Administration at San Francisco State University.
Experience
Senior Manager - Marketing (Americas & Global)
Apr 2025 — Present · Oakland, CA, US
Education
UC Santa Barbara
Bachelor of Arts (B.A.), Business Economics
2008 — 2012
San Francisco State University
Master of Business Administration (M.B.A.), Marketing
2012 — 2014
Skills
- Advertising
- Time Management
- Social Media
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Customer Service
- Public Relations
- Social Media Blogging
- Spanish
- Photoshop
- Social Networking
- Event Planning
- Event Management
- Microsoft Word
- Microsoft Office
- Marketing
- Marketing Communications
- Blogging
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