Teri Parker

About Teri Parker

Marketing & Sales professional with more than 15 years of digital product and marketing experience in the Media, Financial Services, Retail, Automotive, and Real Estate industries. My passion is marketing products and services through exceptional digital customer experiences that bring business and people together through technology. Specialities- Marketing & Sales Automation (Salesforce, Marketing Cloud)- Customer Experience and Usability - Agile- Product Management- Strategic planning- Sales and Marketing - Account Management

Experience

1. Senior Salesforce Administrator & Digital Product Manager

   The Hawthorne Cancer Foundation

   Dec 2019 — Present · Richmond, VA, US

   Administer and optimize Salesforce in support of operations, fundraising, and grant processes. • Manage user accounts and data security• Automate business process with Salesforce Flow & Experience Cloud such as the application process for Weersing Grant and Pink Chair Project programs; online tracking of gift card distribution for Transportation program; ticketing and campaign management for bowling and golf fundraising events• Integration with third-party applications and tools such as Eventbrite, Givebutter, GiveLively, FormTitan to support donation and fundraising efforts• Analytics & KPI reporting for executive director and board

Education

• University of Maryland

  BA, English

  1989 — 1994

Skills

• Business Development
• Digital Marketing
• Sales Operations
• Market Research
• Advertising
• Recruiting
• Advertising Sales
• Sales
• Marketing Research
• Web Analytics
• Integrated Marketing
• Account Management
• Online Marketing
• Crm
• Marketing Strategy
• Media Planning
• Strategic Planning
• Product Management
• Competitive Analysis
• Product Development
• Analytics
• Digital Media
• Management
• Salesforce.com
• Social Media
• Training
• New Business Development
• Customer Relationship Management (Crm)
• Strategy
• Mobile Devices