Teri Herbstreit

About Teri Herbstreit

Marketing manager with experience in department leadership, SEO and digital strategy and…

Experience

1. Marketing and Communications Manager

   Washington-Centerville Public Library

   Apr 2024 — Present · Dayton, OH, US

   Oversee and manage public relations and marketing, and strategic communications of Washington-Centerville Public Library, one of the best libraries in the country. Research, plan, develop, prioritize, execute, and evaluate marketing communications in support of the library’s strategic plan. Drive brand strategy to align with organizational goals. Develop and implement brand guidelines, and manage marketing channels including social media, website, and campaigns to ensure brand consistency. Collaborate with diverse teams of librarians, staff members, and community partners to engage and educate library audiences, stakeholders, and influencers on the library’s impact and value. Develop marketing communications strategic planning; Create engaging and informative stories and execute media and content strategies that promote the library\'s mission, programs, and services. Direct content and messaging strategy and maximize digital performance implementing SEO strategies and tools. Create, and/or edit copy for marketing tools and campaigns. Implement marketing communications strategies including coordination of marketing projects from concept to completion.Cultivate and maintain press contacts and craft press releases and statements. Develop and in the event of crisis, execute a crisis communications management plan.Serve as advocate to legislators and community leaders when necessary, providing messaging and information.

Education

• Wright State University

  Bachelor of Arts (B.A.)

• Antioch University

  Master's degree

Skills

• New Product Roll Out
• Event Planning
• Microsoft Office
• Sales
• Crisis Communications
• Marketing
• Media Skills Training
• Out-of-the-Box Creative Thinker
• Consensus Building
• Sales Collateral and Support
• Marketing Communications
• Leadership
• Product Positioning
• Focus Groups
• Development of Training Materials
• Project Management
• Strategic Planning
• Web & Print Content Development
• Teambuilding
• Customer Service
• Brand Management
• Marketing Strategy
• Social Media
• Corporate Communications
• Public Speaking
• Microsoft Excel
• Public Relations
• Media Relations
• Creative Team Leadership
• Management