Teressa Lin
Performance Marketer | Full-Funnel Strategy • Client Growth
- Role
- Digital Media Campaign Manager at Walmart Connect
- Location
- Peekskill, NY, US
- LinkedIn followers
- 500 followers
About Teressa Lin
With over 7 years of experience in online marketing, I am passionate about creating and…
Experience
Digital Media Campaign Manager
Aug 2023 — Present · Hoboken, NJ, US
Build insight-led media strategies and audience plans for enterprise and SMB advertisers. Leverage platforms including Placements.io, Salesforce, Jira, The Trade Desk DSP, Tableau, and Walmart Ad Center to ensure accurate execution and optimization.• Full-funnel planning, execution, and continuous optimization across Search, Display, and Offsite channels, driving higher new- customer acquisition, brand lift, and ROAS exceeding benchmarks.• Distill complex performance data into actionable insights that strengthen client conversations, enable incremental pitch opportunities, and advance long-term growth plans. Collaborate with Advanced Analytics, Sales, and Ad Operations to ensure accurate setup, pacing, measurement, and flawless delivery of full-funnel campaigns that support overall JBP commitments.
Education
Washington University in St. Louis
WUSTL-ALLEX Chinese Teacher Training Certification, Education
2015 — 2015
Wichita State University
Master’s Degree, Communication, Integrated Marketing Communication
2015 — 2017
University of Richmond
Exchange Student
2013 — 2013
National Chengchi University
Bachelor’s Degree, English Language and Literature, General
2010 — 2015
Harrisburg University of Science and Technology
Master's degree, Master in Analytics
2018 — 2021
Skills
- Prezi
- Research
- Marketing
- Powerpoint
- Microsoft Excel
- Leadership
- Photoshop
- Teaching
- Event Planning
- Social Media
- Public Speaking
- Adobe Photoshop
- Social Media Communications
- Microsoft Word
- Illustrator
- Hootsuite
- Adobe Illustrator
- Indesign
- Microsoft Office
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