Terese Wallack Waldron
Innovative Brand Marketer and Strategist | Creative Development | Author | Marketing Professor | Social Media | IMC/IBP | PR | Critical Thinker | New Business Development
- Role
- Senior Adjunct Professor of Marketing at Saint Joseph's University
- Location
- Allentown, PA, US
- LinkedIn followers
- 500 followers
About Terese Wallack Waldron
STRATEGIC, CREATIVE SENIOR PORTFOLIO LEADER DELIVERS HIGH MARGIN RESULTS. Exceptional and agile leader offers collaborative and transformative impact, marketing expertise, and gravitas. Catalyst and developer of new business initiatives, growth and sustainability. Affinity with all stakeholder groups from new clients and advisory board members to cross-functional teams and colleagues. Strategic planning and product lifecycle management complemented with competencies in global partnership sourcing, crisis management, and other collaborations. Authentic, appreciative, assertive style. As a Senior Adjunct Professor of Marketing, I offer a stay-fresh approach to Marketing in all categories, especially: Food, Beverage, CPG, B2B, Pharmaceutical, Bio, Devices, Healthcare, OEM, Tourism, and Higher Education.
Experience
Senior Adjunct Professor of Marketing
May 2008 — Present · Philadelphia, PA, US
Strategic Marketing, Integrated Marketing Communications, Promotional Strategy, Research & Insights, and Global Marketing are all pivotal disciplines. Using a robust toolbox of best practices, SWOT assessments, SMART, Pestle, Ai, the power of observation, Zag, Big Think Strategy, and compelling tactical execution, MBA students formulate breakthrough proposals to win in the marketplace. MKT courses at SJU also prepare students to launch and sustain products/services/brand equity growth in an ever-evolving, competitive landscape.
Education
Saint Joseph's University - Erivan K. Haub School of Business
Food Marketing-Masters
University of Maryland
Bachelor of Science (B.S.), Journalism, Marketing, PR
Saint Joseph's University
Master of Science, Food Marketing (also CPG | Beverage | Foodservice)
Saint Joseph's University - Erivan K. Haub School of Business
Masters, Food Marketing
2000
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