Terese Wallack Waldron

Innovative Brand Marketer and Strategist | Creative Development | Author | Marketing Professor | Social Media | IMC/IBP | PR | Critical Thinker | New Business Development

Role
Senior Adjunct Professor of Marketing at Saint Joseph's University
Location
Allentown, PA, US
LinkedIn followers
500 followers

About Terese Wallack Waldron

STRATEGIC, CREATIVE SENIOR PORTFOLIO LEADER DELIVERS HIGH MARGIN RESULTS. Exceptional and agile leader offers collaborative and transformative impact, marketing expertise, and gravitas. Catalyst and developer of new business initiatives, growth and sustainability. Affinity with all stakeholder groups from new clients and advisory board members to cross-functional teams and colleagues. Strategic planning and product lifecycle management complemented with competencies in global partnership sourcing, crisis management, and other collaborations. Authentic, appreciative, assertive style. As a Senior Adjunct Professor of Marketing, I offer a stay-fresh approach to Marketing in all categories, especially: Food, Beverage, CPG, B2B, Pharmaceutical, Bio, Devices, Healthcare, OEM, Tourism, and Higher Education.

Experience

  1. Senior Adjunct Professor of Marketing

    Saint Joseph's University

    May 2008 — Present · Philadelphia, PA, US

    Strategic Marketing, Integrated Marketing Communications, Promotional Strategy, Research & Insights, and Global Marketing are all pivotal disciplines. Using a robust toolbox of best practices, SWOT assessments, SMART, Pestle, Ai, the power of observation, Zag, Big Think Strategy, and compelling tactical execution, MBA students formulate breakthrough proposals to win in the marketplace. MKT courses at SJU also prepare students to launch and sustain products/services/brand equity growth in an ever-evolving, competitive landscape.

Education

  • Saint Joseph's University - Erivan K. Haub School of Business

    Food Marketing-Masters

  • University of Maryland

    Bachelor of Science (B.S.), Journalism, Marketing, PR

  • Saint Joseph's University

    Master of Science, Food Marketing (also CPG | Beverage | Foodservice)

  • Saint Joseph's University - Erivan K. Haub School of Business

    Masters, Food Marketing

    2000

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Terese Wallack Waldron — Senior Adjunct Professor of Marketing at Saint Joseph's University in Allentown, PA, US | Unifers