Teresa W.
Special Initiatives Manager @ The Washington Post | Product Marketing
- Role
- Special Initiatives Manager, Special Initiatives at The Washington Post
- Location
- Farmington, CT, US
- LinkedIn followers
- 500 followers
Experience
Special Initiatives Manager, Special Initiatives
Jan 2024 — Present
Acted as both a content and product expert aligned to specific desks across the newsroom to proactively and reactively create opportunities for monetization of Washington Post journalism• Establish a library of product capabilities, policies, and processes in partnership with the product and the newsroom for audio, video, newsletters, and social.• Identify opportunities for proactive and built-if-sold sponsorship across desk assignments and product focus areas. • Manage the pre and post-sale workflow and serve as the main point of contact for product-focused questions about ad delivery, taxonomy, tagging, and other backend technical needs. • Enforce workflows and strategies that increase the transparency of incoming sales requests, newsroom approvals, development of programs, sales status, program implementation, execution, and promotion, ensuring alignment and seamless delivery of program flights in post-sale• Project manage large-scale initiatives from conception through execution in partnership with the SIP team, newsroom, and business partners, focusing on alignment of expectations and delivery.• Support SIP and Audience Strategy leadership in creating thorough, market-informed packages supported by audience interest data.• Representing newsroom strategy and authority areas to sales leadership and clients
Education
University of Massachusetts Amherst
BA
Skills
- Omniture
- Crm
- Analytics
- Management
- Integrated Marketing
- Brand Development
- Advertising
- Magazines
- Sem
- Social Media
- Database Marketing
- Marketing
- Competitive Analysis
- Strategy
- Lead Generation
- Digital Media
- Email Marketing
- Online Advertising
- Marketing Strategy
- Digital Marketing
- Direct Marketing
- Social Media Marketing
- Digital Strategy
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