Teresa Trivunovic

Creative Lead Photography & Production Within Customer Marketing @Asda

Leeds, GB

As creative and production lead for food and brand photography, I developed and continue to evolve Asda’s visual identity in food photography — ensuring assets across all channels reflect our brand’s promise of quality and price. I oversee the full creative and production process, from strategy and briefs to final sign-off, building a consistent and distinctive visual world for Asda.Key responsibilities- Developed Asda’s visual identity in food photography and continue to embed this across campaigns, POS, PR, partnerships and digital channels- Creative lead on photography — guiding external partners and internal stakeholders to deliver work that is high-quality, on-brand, and insight-driven- Lead and manage multiple external creative and production partners, ensuring efficiency and effectiveness at scale- Owner of Asda’s photography guidelines — creating, implementing, and embedding standards across the business- Drive efficiency and innovation across production workflows, identifying opportunities to improve, streamline, and future-proof processes- Manage finance and budget for photography production, balancing cost-effectiveness with best-in-class output- Final sign-off My mission is to deliver a distinctive photography style while driving production efficiency and innovation — ensuring Asda’s content remains relevant.