Teresa M.
Turning Ideas Into Brand Growth
- Role
- Chief Marketing Officer at Plated Marketing
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Teresa M.
I\'m a marketing professional who helps brands grow through strategy, planning and community engagement. Most of my work is with multi-unit restaurants and specialty grocers, where I turn ideas into action by building plans, aligning teams and driving results. I focus on creating authentic connections that spark loyalty, boost engagement, and keep customers coming back. Core Competencies:Brand Marketing, Strategic Planning, Content Strategy, Local Store Marketing, Retail Marketing, Social Media Strategy, Digital Advertising, Traditional Advertising, Critical Thinking, Team Development, Coaching and Mentoring, Consumer Research, Budget Planning
Experience
Chief Marketing Officer
Dec 2014 — Present · Seattle, WA, US
Plated Marketing is a marketing services agency partnering with multi-unit brands in fast-casual, QSR, casual dining and specialty grocery with revenues ranging from $30M-$900M. Town & Country Markets, 20••••24Led the launch of Town & Country Market’s new brand identity for this family-owned Seattle grocery chain, including a name change at three locations, the rollout of T&C EveryDay private label, and the debut of Field House, a fast-casual concept. Andy’s Frozen Custard, 20••••20Repositioned this legacy brand across 86 stores with a strategic marketing plan that expanded brand awareness and customer acquisition in new and emerging markets. Reversed declining sales in 2019, driving double-digit growth the following year. Client Roster: El Pollo Loco, The Matador Restaurants, Stonefire Grill, LUVO Foods, and Yes Please! Coffee.
Education
University of Missouri-Columbia
BA
Skills
- Brand Development
- Press Releases
- Digital Marketing
- Public Relations
- Online Advertising
- Strategy
- E-Commerce
- Sales
- Leadership
- Brand Marketing
- Marketing Management
- Media Planning
- Event Management
- Direct Mail
- Advertising
- SEO
- Customer Insight
- Search Engine Marketing
- Integrated Marketing
- B2b
- Management
- Creative Direction
- E-Commerce Optimization
- Sem
- Newsletters
- Marketing
- Strategic Communications
- Brand Management
- Marketing Strategy
- Retail Marketing
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