Teresa Bruffey Kaufman
Senior Copywriter and Creative Strategist | Weaving storytelling and brand vision into meaningful connections
- Role
- Senior Copywriter at Promethean
- Location
- Deming, WA, US
- LinkedIn followers
- 500 followers
Experience
Senior Copywriter
Dec 2021 — Present
Shaped brand voice and results-driven creative campaigns for a global edtech leader.As Senior Copywriter on the Brand Creative team, I crafted strategic and compelling campaigns that connected educators, students, and businesses with award-winning learning and collaboration technology solutions.Partnering closely with design, product marketing, and sales, I delivered copy across digital, print, and experiential channels for awareness and lead generation campaigns and hardware and software product launches. My team\'s work consistently delivered strong engagement metrics and accolades, including a Telly Award for a brand video. I collaborated directly with customers and partners to craft testimonial and use-case stories that brought Promethean’s impact to life. A key part of my role included shaping messaging for the company\'s presence at national and international tradeshows, ensuring the brand voice resonated on a global stage. And, over the past several quarters, I supported the integration of AI content tools into the marketing workflow, delivering brand voice direction, humanizing content, and providing quality control to ensure consistency at scale.Through this blend of creativity, strategy, and collaboration, I helped Promethean successfully amplify its mission to transform classrooms and workspaces into connected environments that inspire engagement, innovation, and collective success.
Education
Western Washington University
BA
1996 — 2000
Skills
- Brand Ambassadors
- Press Releases
- Trade Shows
- Web Analytics
- Market Research
- Editing
- Integrated Marketing
- Sponsorship
- Media Relations
- Grassroots Marketing
- Merchandising
- Social Networking
- Copywriting
- Creative Direction
- Advertising
- Writing
- Marketing Communications
- Brand Management
- Marketing Strategy
- Marketing
- Digital Marketing
- Sales
- Email Marketing
- Event Management
- Retail
- Social Media
- Brand Development
- Social Media Marketing
- Online Marketing
- Online Advertising
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